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Today's Tutorial
'If you would win a man to your cause, first convince him that you are his sincere friend.'
- Abraham Lincoln
The desire to persuade is as old as language itself!
In this tutorial we cover Aristotle's analysis of the subject: from 350bc.
- Reputation and credibility - 'ethos'
- Appealing to emotions - 'pathos'
- Evidence and reason - 'logos'
This tutorial is mobile phone and PC enabled. Max. score: 2 CPD points
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